SOCIAL MEDIA MARKETING, ARTIFICIAL INTELLIGENCE AND BRANDING DEVELOPMENT

COURSE OBJECTIVE

• New to or looking to learn more about the latest social media trends
• Looking for an overview of social media or get to grips with the platforms
• Enhancing your knowledge of the latest trends and developments
• Wanting to learn about best practice
• Confused about the best platforms for your organisation to achieve its goals
• Already using social media and looking to increase your return on investment
• Looking for tools to optimise your existing social media activities
• Looking to monitor and measure your social media efforts
• Creating a social media marketing plan for your business
• Understanding the impact of the organization’s corporate image on its long-term success,
• Understanding how the corporate image directly impacts the organization’s ability to build long-term, mutually rewarding relationships with customers,
• Identify the requirements for effective and strong corporate branding

COURSE CONTENT

Day 1: 9.00am – 5.00pm

Module 1 :

• Understanding Social Media Marketing
  • Overview of Social Media Marketing
  • Why use Social Media?
  • How Social Media Marketing Differs from Traditional Marketing
  • The power of social proof

Module 2 :

• Maximising Facebook
  • The Benefits of using Facebook Marketing
  • Facebook Content Marketing Best Practices
  • Setting a Facebook Content Strategy

Module 3 :

• Instagram & Linkedin
  • Introduction to Instagram
  • Instagram Best Practices
  • Instagram Advertising
  • Best Practices for using LinkedIn
  • Personal & Corporate LinkedIn Pages
  • Advertising On Linked & ad formats

Module 4 :

• Maximising YouTube and youtube shorts
  • The Power of Video Marketing
  • Video Marketing Best Practices
  • YouTube Channel & its Best Practices

Module 5 :

• Tik Tok and Threads
  • Tik Tok ad format
  • Tik Tok ad structure
  • Creative best practice
  • Maximizing the use of threads

Day 2: 9.00am – 5.00pm

Module 6 :

• The Strategic planning process
  • The Strategic Planning Process
  • Setting Your Vision
  • Situational Analysis
  • Targeting and Segmenting
  • Goals, Objectives, and KPI’s
  • Strategy and Tactics

Module 7 :

• Understanding Brand Management
  • The importance to company value
  • Strategic implications
  • How brands drive growth
  • Creating mood board

Module 8 :

• Maximizing the use of AI
  • New AI tools that are available
  • How to use Chatgpt effectively
  • Chatgpt prompts
  • AI tools to boost productivity
  • AI tools to help with social media marketing