Details
INTRODUCTION
LEARNING OUTCOMES
Knowledge
- Learn the key theories behind Public Relation practice
- Understand the fundamental concepts of public relations as an integral part of the management mix
- Appreciate the differences in advertising, marketing, press relations and promotions
- Increase the knowledge of media relations and getting coverage
Skills
- Identify public relations opportunities and initiate approaches
- Manage the public relations function in keeping with professional standards
- Distinguish audiences and their needs
- Using effective Public Relation tools
WHO SHOULD ATTEND
- Executives & Managers with responsibility for the public relations function
- Executives & Managers from advertising and marketing
- Staff of relevant government departments and ministries
- Other executives & managers who wish to make a career move.
METHODOLODY
This “Effective Public Relations” workshop’s methodology is a combination of Interactive Presentation and expert input with lots of examples and exercises.
Outline
DAY 1
9.00 am – Session 1
Understanding Public Relations
10.30am – Session 2
The Communication Process
1.30pm – Session 3
Major Public Relations Services
3.00pm – Session 4
Case study workshop
Day 2
9.00am – Session 5
Drafting News Releases
10.30am – Session 6
Workshop on news releases
1.30pm – Session 7
Benefits of Effective Public Relations
3.30pm – Session 8
Case study workshop
Speaker/s
Mr. BENEDICT MORAIS
– FIPR(M), MMIM, DIP CAM (PR), Cert. App. Research (Manila),
– Cert. Teaching (Penang)
BENEDICT MORAIS is a Fellow of the Institute of Public Relations Malaysia and a Member of the Malaysian Institute of Management. He established BMV Consultancy in February 2006 and is its chief executive. He was Special Adviser at ACCA based in Kuala Lumpur, Malaysia from February 2002 to February 2008.
Prior to assuming his position in ACCA, Benedict served as CIMA Malaysia’s Divisional Director from April 1990 to March 2000. He was subsequently appointed CIMA’s Regional Director, Business Development and served in that capacity for a further two years.
Benedict has lectured, counseled and conducted programmes for corporations, colleges and non-profit organizations for the last thirty years. He used to write occasionally for newspapers, magazines and journals. A compilation of some of his articles was published in 1995 under the title ‘Stand By Your Convictions’.
In particular, Benedict has conducted training sessions on Business Writing Skills, Effective Public Speaking and Effective Public Relations for organizations in both East and West Malaysia. He has also guest lectured at the Malaysian Institute of Management, the National Institute of Public Administration (INTAN) and the Institute of Diplomacy and Foreign Relations (IDFR). He was also one of three trainers who helped to prepare senior government officers to handle their PR and liaison duties during the Commonwealth Heads of Government Meeting in Kuala Lumpur in 1998.
Benedict holds a CAM Diploma in Public Relations awarded by Communications, Advertising & Marketing (CAM) Education Foundation, London and a Certificate in Applied Research and Educational Development Project Planning from INNOTECH, Manila. He qualified as a college trained teacher from St. Joseph’s Training College in Penang.
He is a Past President of the Institute of Public Relations Malaysia and prior to that served for many years on the Council of the Institute. He was appointed Adviser to the School of Mass Communications, ITM in 1985 and served in the same capacity to the School of Foundation Studies, University Utara Malaysia in 1989. In 2003, he was appointed Adjunct Faculty at the Faculty of Accountancy & Management, Universiti Tunku Abdul Rahman (UTAR) and subsequently re-appointed to the position for another 3 year term in 2006.
He co-edited and produced the local handbook for PR,‘Public Relations – The Malaysian Experience’ in 1986. In December 2008, Benedict published a limited edition book on his career journey titled ‘Cheer, Cheer and Courage Display’. Benedict is a Past President of the Kiwanis Club of Kuala Lumpur. He was previously a training manager with a multinational corporation, a registrar with a group of UK correspondence colleges and a research and evaluation officer with the Ministry of Education, Malaysia.
Comments from past participants :
I have known Benedict Morais or Ben as he is fondly known for more than thirty years now. His illustrious career spanning government service to the corporate world makes him the best person to share his experiences, skills and wisdom when conducting training programmes. He is particularly good in conducting Business Writing Skills programme as well as Effective Public Relations and Public Speaking programmes.
I have no hesitation in recommending those who want to equip themselves with the skills and competencies to compete in this brutal and unforgiving world to attend one of his programmes. For one to ensure sustainability and possess the new transient advantage, in an era where facebook, twitter, youtube and linkedIn rules, business writing skills puts you ahead of the curve. – Khaeruddin Sudharmin, Adjunct Professor, Adviser and Board Member, MRC Malaysia in partnership with THATCHAM UK
“Mr Benedict Morais is a thorough professional who excels in whatever tasks he undertakes. Have no worries. Benedict Morais can always deliver” – Mr. Balan Balasundaram, Managing Director, The English Masters
“I thoroughly enjoyed your presentation on Effective Public Speaking held on 7 and 8 November 2013 at Concorde Hotel, KL. Your delivery was so engaging that I lost all track of time. By any measure, you are a very effective speaker and educator. You build a strong confidence in the participants and make them feel good about themselves. I am very grateful to be in your training programme. Thank you for inspiring me to be a better leader and person” – Puan Rozita Bt. Omar, Marketing Manager, PKEINP, Ipoh, Perak.
Special Offer
Telephone : +603 5523 1819
Mobile : +6016 263 4929
Fax : +603 5523 2827
Email : [email protected]
http://wanfahprosper.com/effective-public-relations/
Our Mission is to Help Organization In Developing Human Capital and Grow Their Bottom Line.
We have a pool of very experienced trainers with decades of experience in their respective fields of interest. It is the aspiration of Wanfah Prosper PLT that such experiences will be passed on to the participants in the course of the training programmes to be conducted by Wanfah Prosper PLT.
We specialized in the following areas :
- Finance and Accounting
- Taxation
- Sales and Marketing
- Leadership and Management
- Soft Skills