HRDF Funded Course - How to Setup a Successful Online Store

This course teaches all the essential knowledge for setting up a successful e-commerce online store. Participants will have a good understanding on setting up an online store

Topics include:

• Looking for ideas for products and suppliers
• Preparation for online store
• e-Commerce store setup
• Payment methods online
• Shipping methods online
• Internet Marketing
• Hand On Training on Magento platform

Module 1: Develop Your Online Store Idea

• Why e-Commerce
• Choose Your Products or Services
• Suppliers & Distributors

Module 2: Prepare Your Online Business

• Register a Domain Name
• Hosting Plan
• Setup Email
• Google Apps for Work

Module 3: e-Commerce Setup

• Software as a Service (SaaS)
• Open Source e-Commerce Software
• Website Templates/Themes
• Outsource Graphics Design using Fiverr

Module 4: Payment, Shipping & Promotion

• Payment Options
• Setup Paypal
• Shipping Options
• Promotion Options

Module 5: Internet Marketing

• SEO Strategy
• Keyword Research
• On page SEO
• Off page SEO
• Google Analytics
• PPC
• Email Marketing
• Social Media Marketing

Module 6: Magento Platform

• Magento Frontend
• Magento Backend
• Hand On Session
• Setup Product 
• Setup Payment Methods 
• Setup Shipping Methods 
• Setup Promotion

.Dr. Alfred And is the founder of Galaxy e-Business Pte Ltd and Tertiary Infotech Pte Ltd. He has more than 10 years experience in the IT industry. He has worked on hundreds of eCommerce and CMS projects. His skill sets are R, Python, HTML, CSS, PHP, MYSQL, C, C++, Photoshop, Magento, Wordpress, SEO, Arduino and Raspberry Pi and mobile apps development.

He graduated from NUS with a B.Sc. degree in Physics and Ph.D. degree in EE. He also has a MBA degree from Universita Global 21