HRDF Funded Course - Full Google AdWords Essential Training

This 2 days Full Google Adwords course will show you how AdWords works, and know what your business and customers need. You'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience re-marketing and what ad extensions can do for you.

Whether you're running ads directly on Google, connecting to a local audience, or re-marketing to people who've already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more.

Topics include:

• Understanding Quality Score and the auction system
• Setting realistic expectations for your AdWords campaigns
• Creating an AdWords account
• Researching keywords with the Keyword Planner tool
• Setting campaign budgets and bidding
• Writing great ad headlines and copy
• Using ad groups
• Creating and exporting reports
• Measuring ROI
• Setting up Google Analytics for conversion tracking
• Optimizing ads
• Adjusting bids
• Creating a remarketing campaign
• Using ad extensions
• Using advanced settings in the Keyword Planner
• Setting up conversions and campaign optimization
• Using Google Trends
• Setting up A/B testing on landing pages
• Setting up target CPA bidding
• Using AdWords dynamic ads
• Adding sitelinks
• Tracking and editing ads
• Checking out opportunities
• Reporting on ads
• Scripting in AdWords

HRDF SBL Claimable for Employers Registered with HRDF

For more information regarding this course visit:
https://www.tertiarycourses.com.my/full-google-adwords-training.html

Module 1: Introduction to Google AdWords

• Google AdWords Account Structure
• Ad Auction & Ranking Performance
• Setup Google AdWords Account
• Setup Billing & Payment
• Grant User Account Access Levels
• Setup Conversion Action

Module 2: Google AdWords Interface

• Dashboard
• Campaigns Overview Section
• Opportunities Section
• Reports Section
• Change History
• Campaign Groups
• Shared Library

Module 3: Keyword Research

• Search Intent
• Match Types
• Use of Google AdWords Keyword Planner

Module 4: Search Ads

• Create Search Ad Campaigns
• Create Search Ad Groups
• Set Keyword Targeting
• Create Search Ads
• Setup Final URLs

Module 5: Ad Extensions

• Sitelink Extension
• Callout Extension
• Structured Snippets Extension
• Call Extension
• Message Extension
• Location Extension
• Affiliate Location Extension
• Price Extension
• Review Extension
• App Extension

Module 6: Dynamic Search Ads

• Create Dynamic Search Ad Campaigns
• Create Dynamic Search Ad Groups
• Create Dynamic Search Ads
• Setup Auto Target Settings
• Setup Page Feed

Module 7: Display Ads

• Create Display Ad Campaigns
• Create Display Ad Groups
• Display Ad Types
• Setup Display Network Targeting

Module 8: Remarketing with AdWords

• Setup Remarketing in AdWords
• Setup Remarketing with AdWords Remarketing Tag
• Setup Remarketing with Google Analytics
• Create Remarketing List
• Setup Remarketing List for Search Ad Campaigns
• Setup Remarketing List for Display Ad Campaigns

Module 9: Dynamic Remarketing List

• Setup Dynamic Remarketing
• Create Dynamic Display Ad Feed
• Create Dynamic Display Ads

Module 10: Performance Monitoring

• Search/Display Impression Share
• Auction Insights
• Search Terms Report

Module 11: Advanced Optimization

• Ad Scheduling
• Location Bid Adjustments
• Device Bid Adjustments
• Negative Keywords
• Placement Exclusion

Module 12: Automated Bidding Strategies

• Maximize Clicks
• Target Search Page Location
• Target Outranking Share
• Target CPA
• Enhanced cost-per-click (ECPC)
• Target ROAS

Module 13: Shared Budget

• Setup Shared Budget
• Apply Shared Budget to Campaigns

Module 14: Tracking Template & Custom Parameters

• Setup Tracking Template
• Setup Custom Parameters

Module 15: Google AdWords Editor

• • Download & Installation of Google AdWords Editor
• • How to use Google AdWords Editor for faster & efficient in creating campaigns, ads & target keywords?