HRDF Funded Course - Search Engine Optimization (SEO) Training

This course will explain what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Topics include:

• What is SEO?
• Understanding how search engines index content
• Researching keywords
• Using SEO tools
• Optimizing pages for keywords
• Optimizing code and site structure
• Building links to your content
• Optimizing non-text components of a web page
• Analyzing content quality
• Defining your audience, topics, angle, and style
• Promoting your content via social media
• Measuring SEO effectiveness
• Setting up Google+ Local
• Building links for an international audience
• Optimizing ecommerce sites for search

Module 1 Overview of SEO

• What is SEO
• Search Engine Search Page
• General SEO Strategy

Module 2 Keyword Research

• Keyword Ideas
• Google Keyword Planner
• Keyword Analysis
• How to Choose Good Keywords

Module 3 On Page SEO

• What is On Page SEO
• Meta Tags
• SEO Friendly URL
• Duplicated Content
• Sitemap
• Structured Data
• Robots.Txt
• Speed Optimization
• Mobile Friendly
• Google Search Console

Module 4 Off Page SEO

• Building Local Visibility
• Building Page Links
• Building Traffics
• Social Media Marketing

Module 5 Measure SEO Effectiveness

• Setup Google Analytics
• Analytics Reports

Module 6 Email Marketing

• Overview of Mailchimp 
• Setup Email List
• Setup Campaign

Wee Yam Chuan have been involved in software development, web development and internet marketing for the last 15 years. He had sold more than 1 million ringgit worth of products as an Amazon Affiliate in 10 months as a part time hobby.

His love for all things complex as well as all things simple with an appreciation of the universe being what it is... would go well along with an aromatic cup of coffee and a conversation laden with humor and wit.