Details
This programme aims to provide participants with some fundamental knowledge and insights into the importance of branding in building and growing businesses profitability, especially in today’s competitive environments.
Among the concepts that will be presented are creating brand identity, powerful brand building strategies and skillful brand management.
An essential component of the programme is appreciating that organizations need to create powerful customer experiences that become synonymous with their brands. Concepts that are presented will be linked to case studies of best practice organizations both foreign and local. At the end of the programme, participants will be able to apply a fundamental framework in effective and successful branding for their products and services that will help achieve sustainable business performance and profits.
DESIGN FOR
New Brand Managers/Product Managers/Marketing Managers, Sales and Marketing Managers, Business Managers, Retail Managers, Operations Managers, Business Development Managers Entreprenuers SME CEOs/GMs.
LEARNING OUTCOMES
- Learn, understand and appreciate powerful brand building strategies.
- Will appreciate the powerful link in creating strong customer experiences in developing powerful brands.
- Will learn how to apply a brand architecture framework in creating and building a brand.
- Interactive multimedia presentation
- Facilitated group exercises and presentation
- Group energizers and games.
Creating Brand Identity
- Creating the powerful relationship between brand and customers.
- Providing value propositions and credibility for the brand.
- Leverage, rejuvenate and protect your existing brands to create customer loyalty and name recognition to overcome intense competition.
- Positioning the brand to be distinctive and delivering competitive advantage.
Strategies for building strong brands
- Charting the right course to establishing strong brands.
- Marketing communications as primary driver to building strong brands.
- Adapting the organization for brand building.
- Concept of Brand Equity.
Inaugurated as a voluntary society on 29 January 1966, the Malaysian Institute of Management (MIM) was incorporated as a limited company on 28 March 1975. As the national management organisation, MIM’s primary role is to promote management skills across Malaysia, exposing Malaysian companies to management best practice from all corners of the globe. It also acts as an important bridge between the private and public sectors.
Independent, non-political and not-for-profit, MIM serves as a platform for the free exchange of management ideas and experience, bringing together managers and organisations from all walks of life. It is also a development centre, committed to enhancing and maintaining professional management standards.
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