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Globalisation, the explosion in competition, and fast-emerging technologies have all changed buying habits. Salespeople can no longer rely on the traditional sales methodologies. As purchasing has become a core competency for clients, they evaluate their options against check-lists. Salespeople must therefore learn to change the conversation.

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We believe in fruitful training.

Our approach draws on years of hands-on experience in Malaysia. We understand the challenges, mistakes, cultural differences and misunderstandings that can arise in Malaysia's increasingly international workplace. And we know how to fix them.

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