Details
Learn How to Plan, Prepare and Pitch your brand to the Media
Whether you’re a beauty or fashion entrepreneur, interior designer startup, accounting software business owner, or just looking to up your media skills, this PR Pitching 101 Workshop will help you understand the fundamentals of public relations.
You will learn how to use resources and skills to reach out to journalists for the optimal chance of getting media coverage for yourself or your business. You will also learn about what it means to run a PR campaign, what tactics are
best, and what angles are most likely to make news when pitching the media. Plus, you will practice these skills in-class with practical applications of what you’ve learned.
Innovative media engagement tactics: how to build strong media relationships and engage journalists using effective techniques.
Online media relations: how to conduct and build media relations and align it with online social media .
Preparing and coaching spokespeople: how to brief and debrief spokespeople so that they perform effectively in interviews.
The PR Pitching 101 Workshop is an event for those who spend at least a quarter of their time in any of these areas :
Brand Marketing
Community Relations
Content Creation
Corporate Communications
Digital PR and Social Media
Marketing Communications
Media Relations
PR Business Development
Publicity
Public Affairs/Issues Management/Crisis Management
Public Relations
Word of Mouth Marketing
WHAT TO EXPECT
Creative news and media management: how to generate creative news angles and secure prominent coverage even for borderline stories;
Innovative media engagement tactics: how to build strong media relationships and engage journalists using effective techniques.
Online media relations: how to conduct and build media relations and align it with online social media .
Preparing and coaching spokespeople: how to brief and debrief spokespeople so that they perform effectively in interviews.
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Salt & Pepper Academy (SPA), the learning division of Best Events Asia, delivers a wide range of products, resources, and guidance to business owners like you .
We help you increase your revenues and profits, improve the market value of your business and build a business that works for you and the life you want.
We inspire customers to make learning a part of their daily lives while bringing added value to your community.
We inspire customers to make learning a part of their daily lives while bringing added value to your community.
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