HRDF Course - Search Engine Optimisation SEO Essential Training
Details
Do you want to increase your website visibility on google search result and generate more leads and sales? Then this Search Engine Optimisation SEO training will show you how to optimise your website for search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimisation strategies, like conducting keyword research, building inbound links, optimising your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for e-commerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
This SEO course will cover the following topics:
- What is SEO?
- Understanding how search engines index content
- Researching keywords
- Using SEO tools
- Optimizing pages for keywords
- Optimizing code and site structure
- Building links to your content
- Optimizing non-text components of a web page
- Analyzing content quality
- Defining your audience, topics, angle, and style
- Promoting your content via social media
- Measuring SEO effectiveness
- Setting up Google+ Local
- Building links for an international audience
- Optimizing ecommerce sites for search
Outline
Module 1 Overview of SEO
- What is SEO
- Search Engine Search Page
- General SEO Strategy
Module 2 Keyword Research
- Keyword Ideas
- Google Keyword Planner
- Keyword Analysis
- How to Choose Good Keywords
Module 3 On Page SEO
- What is On Page SEO
- Meta Tags
- SEO Friendly URL
- Duplicated Content
- Sitemap
- Structured Data
- Robots.Txt
- Speed Optimization
- Mobile Friendly
- Google Search Console
Module 4 Off Page SEO
- Building Local Visibility
- Building Page Links
- Building Traffics
- Social Media Marketing
Module 5 Measure SEO Effectiveness
- Setup Google Analytics
- Analytics Reports
Module 6 Email Marketing
- Overview of Mailchimp
- Setup Email List
- Setup Campaign
Speaker/s
In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.
Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.
Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.
He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.
All our courses and trainings are funded by HRDF (Human Resources Development Fund Malaysia). Our courses include Infocomm, Digital Media, Robotics, Semiconductor,Telecommunication, Life Science, Horticulture Industries , and Business Administration . Below are some of our popular courses
- Python Programming
- R Programming
- Tableau
- Machine Learning
- Raspberry Pi
- Arduino
- 3D Printing
- iOS Apps Development
- Android Apps Development
- Magento eCommerce
- Wordpress
- Joomla
- Search Engine Optimizatoin
- Web Design
- Google Analytics
- Facebook Marketing