Key Account Management Training

Objective Outcome:-

The objectives of Key Account Management (KAM) is to manage your key accounts clients effectively, successfully and continuous building a healthy relationship with them.

This key account management training workshop is designed for experienced sales people. With the step-by-step approach and the highly participative content provides key account managers with the modern day strategies required to make major sales to major customers.

With the market changes so rapidly, together with the pressure on cost and rise of procurement is changing the way buyers buy. This training is designed to adopt the best practices, and also to highlight where skills are required to change in order to stay ahead of the competition.

One of the best way to retain good business is to continue to develop it. In tough competition means you have to sell smarter, and how you differentiate yourself effectively, not only by what you sell, but how you sell.

As for the key account manager to be highly effective, he has to combine the skills of: Strategic seller. Trusted adviser. Effective communicator. Networker. Professional negotiator. Inspirational team leader and Disciplined project manager. The course shows you how.

Learn the practical approaches to planning, analysing and implementing closer relationships with your key accounts.

As your key accounts are your competitors’ key prospects, how you nurture, grow and retain these valuable relationships, it’s all depends how skilful and knowledgeable your Key Account Managers are. This course is specially design for companies to equip their Strategic Key Account Managers with practical strategies that are crucial to enhance key account relationships and effective methods in creating a high value partnership, how to build strategies for account planning and management, how to sell deep and wide into the account, and get the best results from your sales effort to expand and protect the key accounts.

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Who Should Attend?

Account managers, customer relations professionals, sales managers, sales team members and anyone who wants to grow sales by developing relationships with key accounts.