Running Effective Mailchimp Email Marketing EDM Campaigns Training Course - HRDF Approved

Email Marketing is one of the most cost effective and powerful forms of online digital marketing and often forms the core of corporate marketing strategies. When managed properly, email marketing can be an effective method of promoting products and services, as well as effectively engaging with customers and clients. It is inexpensive, reliable, measureable and the return on investment (ROI) can be very high.

But it’s getting harder and harder to capture the attention of email subscribers and to engage with them effectively. It is also becoming difficult to conduct campaigns without damaging your brand, especially as recipients are now more wary of SPAM marketing and online fraud.

Our new fully-revised Email Marketing training course, also known as EDM (Email Direct Marketing), has been designed to help you make substantial improvements to your email blasting campaigns. By taking you through the fundamental principles behind email marketing strategies, you will gain an impressive insight into this advertising medium and will be able to confidently deploy and manage effective campaigns.

Previous attendees of this course include: Maybank, Bosch, Merck, Sri KDU and many more.

Course Programme:

• Permission and E-permission marketing

• Defining your goals

• E-marketing strategies

• Choosing your metrics

• Setting your budgets

• Email marketing essentials

• Conducting a competitive analysis

• Planning and delivering email campaigns

• Emailing for customer acquisition and rentention

• Customer acquisition methods - on and offline

• Encouraging web visitors to subscribe

• Crafting effective registration processes

• Customer retention strategies

• Choosing frequency schedules

• Creating effective email campaigns

• Building trust with subscribers

• Developing engaging content

• Improving the value offering of your emails

• Planning for Viral and Social Media Marketing

• HTML email design and technology

• Branding your design

• Working with email templates

• Choosing colours and fonts

• Thinking about navigation

• Designing for the preview pane

• Designing for ‘Above the Fold’

• Improving scannability

• Using links intelligently

• Short vs long copy

• Thinking about subject lines and from fields

• HTML email development

• HTML vs text emails

• Email reader compatibility and testing

• Improving inbox deliverability

• Avoid looking like a spammer

• Improving list quality

• Removing non-responsive emails

• How to minimise unsubscribes and complaints

• Campaign measurement and making on-going improvements

• Understanding conversion and performance metrics

• Tracking landing pages

• Reducing abandonment and bounce rates

• Structured approaches to testing

• A/B and Multivariate testing

• Analysing test results

• The future of email marketing

• Social Media - the death of email?

Abdul Awwal Mahmmod (Birmingham, UK): Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial batch of seven students who formed part of the innovative Multimedia degree program in the first ever such course offered by any educational establishment in the UK. Teesside University, based in the north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute, producing experts in the fields of computing and technology.

Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail, telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in a position where he can effectively expound the benefits and usage of the vast tools available to small and medium businesses, especiall social media marketing, search engine optimisation (SEO) and creative web design.