Introduction
•The Evolution of Customer Service to Customer Experience
•Differences Between Customer Experience, Customer Relationship Management (CRM)
and Customer Service
Module 1: The Role of Quality Monitoring in a Contact Center
•What is a Quality Monitoring Program?
•The Direct Impact of Quality of Interactions in Customer Experience Management
•Understanding the Concept of Quality Monitoring and the Distinct Customer Experience
•Balancing Quality, Cost and Customer Experience using Quality Monitoring
•The Benefits of the Quality Program
•Using the Quality Monitoring Program as a Performance Indicator
Module 2: Setting up a Quality Monitoring Program
•Designing and Developing a Quality Monitoring Program
•Defining the Quality Monitoring Program Vision Mission and Objectives
•Identifying Documentation Required in a Successful Quality Monitoring Program
•Developing the Quality Monitoring Scorecard
•The Logic Behind Scoring Methodologies
•Identifying the Best Methodology for your Organization
•Management Support and Considerations
Module 3: The Quality Monitoring Foundation
•Identifying the Right Analysts to Conduct Quality Monitoring
•Training Leaders, Facilitators and Quality Monitoring Teams
•Interaction Quality Monitoring Methodology for Call/Email/Web Chat to be Monitored
Module 4: Operational Elements of Quality Monitoring
•The Best Practice Approaches to Monitoring
•Identifying Agent’s Areas of Strengths and Development
•Creating Alignment and Identifying Correlation Factors of Quality Monitoring Scores
with Existing KPI’s
•Performance Managing Quality Monitoring Results
•Using Quality Monitoring Data as Performance Indicators
Module 5: The Importance of Calibration
•What is Calibration?
•Understanding the Objectives of Calibration
•Mapping the Call Calibration Process and Planning
•Meeting Management Skills for a Call Calibration Session
•Creating you Calibration Scorecard
Module 6: Performance Feedback Concepts
•What is Feedback and How It Works
•The Relationship and Differences Between Performance Monitoring and Feedback
•The Performance Management Principles in Interaction Quality Monitoring
Module 7: Key Interaction Quality Coaching Skills
•Principles & Qualities of an Effective Quality Coach
•The GROW Approach in Coaching and Tracking Performance
•Developing Communication Skills to Secure Buy-in
Module 8: Moving Forward
•Assessing the Readiness of Current Operations to Implement Quality Monitoring
Program
•Creating Your Personalized Implementation Plan
Ken Ng
Ken serves as Principal Consultant for The ATCEN Group – the People Development expert. He is a Certified Professional Speaker, Certified Support Manager from Service Support Professionals Association of America, Certified Trainer from Western Kentucky University,
USA and holds a BSc in Marketing and Organizational Communication. Ken has been in the forefront of the Asian sales and customer interaction management industry since the mid-90’s and is better known as the “Sifu” to his peers, colleagues,
partners and customers.
With more than 25 years of both strategic and operational service, sales and customer interaction experience, Ken is an author of numerous articles distributed internationally and has conducted in-depth research and studies
on service, sales, marketing, contact centers and the customer experience in Asia Pacific.
Dynamic and energetic, he is a much sought after speaker and has been involved in providing strategic directions for the Asian service, sales, marketing and customer contact management industry through summits, congresses, conferences and knowledge sharing
tradeshows. He is nominated by the Customer Relationship Management & Contact Centre Association of Malaysia (CRM & CCAM) as one of the notable judges in the highly recognized CRM & CCAM Annual Awards in the individual and operations categories since 2005.
His expertise has led to consulting and performance enhancement engagements regionally with Multi-national Companies, Large Local Conglomerates and Government Linked Companies, where he focuses on the mission critical aspects
of Contact Centre service, sales, marketing and customer interaction Strategic Sales and Service Blueprint design, Turnkey Contact Centre projects, Human Capital Recruitment & Development, Service, Sales & Marketing Framework, People Motivation & Teamwork,
Business Development, Key Account Servicing, Business Process Rejuvenation, Performance Management implementation and Contact Center Management.
Ken first became involved with contact
centres and customer interaction in the mid-80’s while he was still in America. Since then, he has held a variety of leadership, management and operational roles in service, sales, marketing and collections for major service and sales operations.
Ken is also a pioneer/owner of the first premier cyber cafe chain in Malaysia and has held key positions in many organizations such as Senior Consultant with the largest Business Process Outsourcing organization in Asia, Head of Technical Support for
the Nokia Care Line responsible for supporting the South East Asia and Asia Pacific region, Contact Centre and Marketing Consultant for Microsoft Malaysia to Sales and Marketing Strategist for the Kirby Company, USA and many more.