Details
This program was designed specifically to help Senior Management and Business Owners of organizations to discover the Ultimate Business & Marketing Strategies that will help you understand the critical factors impacting your business
right now, then refocus and realign with the business strategies you need for competing to win market share and mindshare. This program will help you to differentiate, drive and dominate a market niche and grow your business exponentially.
Workshop Learning Objectives
Outline
Business Strategy
A business strategy is the means by which it sets out to achieve its desired ends (objectives).
Strategy 1 - People
Strategy 2 - Process
Strategy 3 – Philosophy
Strategy 4 – Personality
Strategy 5 –Promise
Marketing Strategy
A marketing strategy is the method that a company creatively optimize on limited resources to increase sales, reduce cost and achieve differentiated competitive advantage.
Strategy 6 – Positioning (Marketing Story & Pitch)
Strategy 7 – Product (Marketing Disruption)
Strategy 8 – Pricing (Marketing Mix 1)
Strategy 9 – Place (Marketing Mix 2)
Strategy 10 – Promotions (Marketing Mix 3)
Speaker/s
With more than 20 years of strategic and operational management experience, he has worked and been involved in numerous industries. He has conducted and facilitated thousands of individuals in the areas of Strategic Review, performance management, leadership skills, sales, negotiation skills, sales and service and communication skills. He has facilitated workshops in the region and is able to handle people from different backgrounds and management levels.
Ken Ng
Ken is an industry and globally recognized human performance consultant/ trainer and acclaimed communicator. Best known for his interactivity and engaging style of presentation and engaging facilitation, his services are much sought after. He is a Certified Professional Speaker, Certified Support Manager from Service Support Professional Association of America, Certified Trainer from Western Kentucky University, USA and holds a BSc in Marketing and Organizational Communication with more than 25 years of working experience from various industries.
An internationally certified trainer of Service and Support Professionals Association (SSPA) and Western Kentucky University, USA, Ken is constantly requested to conduct workshops for individuals of all levels. His expertise and highly interactive approach into people development has won many accolades from clients and has resulted in countless consulting and human capital enhancement engagements at Multi-national Companies, Large Local Conglomerates and Government Linked Companies regionally.
In addition to being passionate about unleashing individual and team potential, Ken is also an author of numerous white and technical papers, articles and has conducted in-depth research and studies on sales, marketing, customer contact and the customer experience in Asia Pacific. He has been highly involved in providing strategic directions for the Asian customer interaction management industry through summits, congresses, conferences and knowledge sharing tradeshows. He is nominated by the Customer Relationship Management & Contact Centre Association of Malaysia (CRM & CCAM) as one of notable judges in the highly recognized CRM & CCAM awards.
This career people developer’s passion for enhancing human performance also serves as guide and mentor in developing leaders; Ken first became intrigued and immersed himself into the field of human capability and potential in the late 80’s while he was still in America. Since then, he has held a variety of leadership, management and operational roles in various organizations. Ken is also a pioneer/owner of the first premier cyber cafe chain in Malaysia and has held key positions in many organizations such as Senior Consultant with the largest Business Process Outsourcing organization in Asia, Head of Technical Support for the Nokia Care Line (Asia Pacific), consultant for Microsoft Malaysia’s MSN portal, Marketing Strategist for the Kirby Company, USA to Special Events Liaison for the University of Oklahoma.
Ken is always enthusiastic to be able to share his experience, knowledge and uncanny insight in recognizing and tapping into individuals’ hidden potential for both personal and organizational clients’ success.
Special Offer
Early Bird Discount for 3 pax – RM6,500
ATCEN aspires to be Asia’s People and Capacity Development Partner. We believe all individuals can contribute to the betterment of self, the organization and the community. Having played an active role in developing high performance in the human capital of large, medium and small organizations in the Asia Pacific Region, we continue to strive to deliver measurable change in our services.
Established since 2003, we have garnered extensive experience in delivering business training, business events and capacity building engagements for professionals and businesses worldwide.
In our customers’ eyes, ATCEN represents Accountable, Partnering, Integrity and Customer Centric. The ATCEN Team delivers exceptional quality services by empowering our people to fulfil our purpose and mission to develop people and build sustainable capabilities in organizations.
ATCEN’s Affiliations and Partners:
- Pembangunan Sumber Manusia Berhad (PSMB/ HRDF): ATCEN is a Class “A” training provider for PSMB (HRDF) and a 5 Star Rated Training Provider.
- Ministry of Finance: Registered for training, course/seminar and education management.
- Western Kentucky University (WKU, USA): ATCEN is a WKU Asia partner, offering their certification programs for the Asian community. ...
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