Details
Workshop Learning Objectives
To provide a quick introduction and training to SMEs who are interested to venture into global markets or who are already involved in international trade :
Outline
Module 1 : International Trade & Export Fundamentals
Objectives:
Topics covered:
Module 2: Overseas Market Selection, Marketing Research & Planning
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Topics Covered:
Module 3: International Market Entry Strategies
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Topics Covered:
Speaker/s
Tham has over 38 years of experience in international trade, export promotion and marketing, international business development, industrial development, investment promotion, technology transfer and licensing arrangements, public relations & communications, branding, public affairs, overseas customer relationship management, alliance building and sustainability and environmental issues. He also has a proven track record in setting up overseas trade representative offices and development of trade and industrial relations with overseas markets, including emerging markets
Special Offer
Early Bird Discount – RM4,000 for 3 pax.
ATCEN aspires to be Asia’s People and Capacity Development Partner. We believe all individuals can contribute to the betterment of self, the organization and the community. Having played an active role in developing high performance in the human capital of large, medium and small organizations in the Asia Pacific Region, we continue to strive to deliver measurable change in our services.
Established since 2003, we have garnered extensive experience in delivering business training, business events and capacity building engagements for professionals and businesses worldwide.
In our customers’ eyes, ATCEN represents Accountable, Partnering, Integrity and Customer Centric. The ATCEN Team delivers exceptional quality services by empowering our people to fulfil our purpose and mission to develop people and build sustainable capabilities in organizations.
ATCEN’s Affiliations and Partners:
- Pembangunan Sumber Manusia Berhad (PSMB/ HRDF): ATCEN is a Class “A” training provider for PSMB (HRDF) and a 5 Star Rated Training Provider.
- Ministry of Finance: Registered for training, course/seminar and education management.
- Western Kentucky University (WKU, USA): ATCEN is a WKU Asia partner, offering their certification programs for the Asian community. ...