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The Branded WOW Customer Experience

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Training by  ATCEN
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On-Site / Training

Details

This customized training workshop is designed to develop the Contact Center Professionals and to  increase the effectiveness of customer engagement to create a distinct WOW customer experience  for customers.
This program introduces contact center professionals to the essential and fundamental soft-skills  elements associated with superior customer interaction practices.
The workshop consists of modules that educate the participants on current trends and  benchmarked practices of customer experience delivery. It covers areas such as the Branded WOW Customer Experience, professionalism in customer interactions and managing  difficult situations

Workshop Learning Outcomes

To understand the importance and deliver the distinct WOW Customer Experience (CX)
To appreciate what it takes to be a successful Contact Center Professional;
To develop professional communication skills;
To understand the importance of call and service management;
To understand the inbound call structure;
To learn how to manage difficult situations and customers;
To develop standards of telephony and written interactions;
To manage and motivate self in the Contact Center environment.

Outline

Introduction: Customer Experience Today

The Evolution of Customer Service to CX in the service  industry and for a Contact Centre
The Branded CX – Delivering Values Based CX
ØFocus on Customers
ØConcerned
ØCompetent
ØAccuracy
ØInnovative
ØS4P
Activity: The Human Chessboard CX

Module 1: Creating the WOW Branded  Customer Experience

What is the WOW Experience?
Delivering the Branded WOW CX that Captures Customers  Emotions
The 4 Levels of the Contact Centre Branded CX Delivery

Module 2: Customer Communication and the WOW  Impression

Taking Ownership of the Service Stance – Apathy, Empathy,  Sympathy
Ways to Create a Positive First and Lasting Impression for WOW  to Happen.
The Communication Process and How to Make it a WOW
ØIntuitive Listening
ØPowerful Acknowledgements
ØPositive Language


Module 3: The WOW Telephony Interaction Cycle

The Call Opening
Call Holding
Call Transfer
The Call Closing
Overcome Negativity by Translating Disappointing Responses to  Positive Words
ØPositive Phrases
ØWord Selection
ØAcknowledgement Words
Voice Essentials to WOW Professionalism
ØTone, Voice Placement, Volume, Tempo, Pitch,  Inflection, Rhythm

Module 4: Managing Difficult Call Situations and Irate Customers

Understanding What Causes Conflict and the Stages of Conflict
Dealing with Challenging Customers – The ADR (Acknowledge,  Defuse, Refocus) Approach
Service Recovery Mindset

Module 5: The Way Forward – Building A WOW Customer  Centric Culture

My KSBH Development Areas
Combining Everything for the WOW Experience and Starting  WOW Immediately
Personal Action Plan: Developing a Personal Service  Commitment

Speaker/s

Jay Kumar

Jay advocates that an “unexamined life, is a life not worth living” – Socrates. Hailing from a state famous for its food, Jay picked up
Hokkien while growing up, apart from other languages he speaks. He is a sought-after consultant and trainer in Customer Experience, leadership Management, Communication and Organizational Culture Development programs. Jay has innate drives to coach and develop human capital globally to achieve their highest potential through competency based training and behavioral development. Hence, he has consulted and trained various industry players throughout Malaysia and Singapore in quality performance management, customer advocacy management, customer quality management, managerial and leadership skills, customer service skills, communication skills and various soft-skill programs.
Jay is qualified with a Diploma in Computer Studies and Business from the National Center of Computers (NCC) from the United Kingdom and attained a Bachelor of Science in Psychology and Communication from Upper Iowa University in the United States. He was a leader in various fraternities and organizations while working with the university as well.   He is a certified professional trainer under ARTDO International and is currently pursuing his Masters in Organizational Psychology.
Jay has 18 years of work experience in various industries throughout Malaysia, he strongly believes that developing human capital in the area of service is the key fundamental aspect of any successful business and that service itself needs to grow towards the higher expectations and consumer experience in current competitive industries. He started out his career in the service industry, managing reputable restaurants in Penang.  He was in hotel management when he first came to KL, and later joined a contact centre of a multinational company for 8 years that provides IT solutions for corporate and consumer customers globally. Jay has developed various competency framework management and training development program in customer service, customer experience and performance leadership management in which Jay has his niche in. Having experience being in operations, management and consultation, he can relate to current people development issues and challenges faced by the many organizations.  In addition to that, Jay also has a few years of experience in sales and marketing, advertising, public relations consultation and as a Training Manager for a facilities management company.
Within his years of experience, he has successfully executed different ad-hoc projects, such as developing high service standards for service industries, quality process improvements, human resource management, recruitment management, talent development framework, mystery shopping, producing and conducting major corporate events and team-buildings for reputable companies, making him versatile, adaptable and experienced in delivering quality training for his clients. 

Special Offer

Early Bird Discount RM3,500 for 3 pax.

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ATCEN aspires to be Asia’s People and Capacity Development Partner. We believe all individuals can contribute to the betterment of self, the organization and the community. Having played an active role in developing high performance in the human capital of large, medium and small organizations in the Asia Pacific Region, we continue to strive to deliver measurable change in our services.

Established since 2003, we have garnered extensive experience in delivering business training, business events and capacity building engagements for professionals and businesses worldwide.

In our customers’ eyes, ATCEN represents Accountable, Partnering, Integrity and Customer Centric. The ATCEN Team delivers exceptional quality services by empowering our people to fulfil our purpose and mission to develop people and build sustainable capabilities in organizations.

ATCEN’s Affiliations and Partners:

  • Pembangunan Sumber Manusia Berhad (PSMB/ HRDF): ATCEN is a Class “A” training provider for PSMB (HRDF) and a 5 Star Rated Training Provider.
  • Ministry of Finance: Registered for training, course/seminar and education management.
  • Western Kentucky University (WKU, USA): ATCEN is a WKU Asia partner, offering their certification programs for the Asian community. ...
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