MARKETING IN A DIGITAL WORLD (Everything You Need To Know About Marketing With Social Media)

INTRODUCTION FOR MARKETING IN A DIGITAL WORLD

More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? This intensive 2-day Social Media Marketing workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to create, grow, and measure Social Media Marketing campaigns. Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

COURSE OBJECTIVES

• New to or looking to learn more about the latest social media trends
• Looking for an overview of social media or get to grips with the platforms
• Enhancing your knowledge of the latest trends and developments
• Wanting to learn about best practice
• Confused about the best platforms for your organisation to achieve its goals
• Already using social media and looking to increase your return on investment
• Looking for tools to optimise your existing social media activities
• Looking to monitor and measure your social media efforts
• Creating a social media marketing plan for your business

COURSE CONTENT

DAY 1

Module 1:

Begin Social Media Marketing

• Social Media Marketing
• How Social Media Marketing Differs from Traditional Marketing
• The power of social proof
• Using artificial intelligence for your social media (chatgpt , mdjourney and many more)

Module 2:

Maximising Facebook

• Understanding Facebook
• Facebook Content Marketing Best Practices
• Choose ad formats
• Increase in-store sales
• Learn about Messenger
• Manage ads
• Measure ad performance
• Build awareness
• Distribute and monetize content
• Drive consideration
• Generate leads
• Get creative inspiration
• Get started with advertising
• Increase online sales
• Learn advanced buying options
• Target the right audience Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
• Moderation & Reputation Management

Module 3:

Instagram

• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Bring your business story to life with Instagram Stories
• Instagram Ad Formats
• Instagram Buying Objectives
• Instagram for Businesses
• Marketing on Instagram
• Marketing goals
• Instagram profiles
• Instagram ads
• Creative inspiration

Module 4:

Maximizing the use of LinkedIn

• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On Linked & ad formats
• Setting your editorial calendar for LinkedIn
• How generate a massive amount of leads using cutting edge sales & marketing LinkedIn lead generation strategies
• The MOST EFFECTIVE LinkedIn Marketing strategies to capture your audience’s attention and convert them into warm leads
• How to optimize your LinkedIn Profile to get 10x more visibility and generate leads
• How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies
• How to drive traffic to your website using LinkedIn Videos and LinkedIn Blog Posts
• Hands On LinkedIn Advertising Exercise

Module 5:

Respond to New Changes in the Industry by Maximising YouTube

• The Power of Video Marketing YouTube Channel & its Best Practices
• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices
• Ad Formats on YouTube
• creating your YouTube channel from scratch
• YouTube Channel Art & Profile Icon
• Channel Description & Links
• Customizing Your YouTube Channel Layout
• uploading your videos
• the YouTube studio
• the dashboard, the videos page and the comments page
• playlists on YouTube
• growing a successful YouTube channel
• livestreaming on YouTube
• Hands On YouTube Advertising Exercise

DAY 2

Module 6:

Develop a Strategy Based on Your Niche and  Build Momentum with Timing and Creativity

• Understanding your business objectives for content marketing
• Researching your audience – what are their goals and objectives
• Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place
• Case Study: planning a clear business objectives for content marketing
• This part of the course will offer delegates a framework for devising their own Social Media strategy as well as a long-term content strategy.
• Defining your Social Media Objectives – a thorough discussion on your objectives and what to measure
• Who are you communicating with and why? Practical exercise to discuss the different social media content strategies based on customer segmentation
• What to say… and when! How to set the tone of voice, the way you will deliver your messages, based on who you are interacting with
• Social media – is not one person… Who is accountable and why? What are the major do’ and don’t s. Silos to avoid and how to deal with them.
• Ensuring Social Media is an extension to your overall Marketing Strategy – ways to ensure consistency and measure return on investment
• Social Media nightmares! Participants will work through a practical exercise documenting their best and worst social media experiences and discuss ways to avoid making the same mistakes

Module 7 :

Google Ads and SEO

• Understanding what is SEO
• Optimizing SEO
• What is google ads and how can it help your business
• Experiencing the variety of Google ads and what would suit your business best
• How to create a winning campaign

Module 8:

Communication and Branding as Power

• The concept of the Brand
• Content marketing starts with a great story
• Brand storytelling – the role of branding and the concept of storytelling
• Branded content vs. traditional advertising approach
• The importance to company value
• Strategic implications
• How brands drive growth

Module 9 :

Driving Customer Retention and social media crisis management

• Social Customer Retention: The key to success – strategies for turning existing customers into your brand ambassadors through social media
• Driving Customer Engagement – How to use social selling to drive revenues
• Managing bad reviews and comments
• Social media crisis management