Social Media Marketing For Malaysian Businesses Training Course - HRDF Approved

Since the beginning of the world wide web, there have been huge changes in how media is produced and consumed. The most dynamic and exciting form of this media evolution is social media - a phenomenon that is no longer being used by the few but by the many, and should seriously be considered an essential part of any businesses’ digital marketing strategy.

Our social media training course will give you an in-depth understanding of the shifts in this medium that have been occurring; highlight the depth and breadth of the social media landscape, and how your business or brand can benefit by forming a strategy that will comfortably fit into areas such as marketing, product development and customer services.

By studying practical examples and case studies, the principles and fundamentals of social media use for businesses and organisations will be explained and clarified through this interactive training course, enabling attendees to run and manage strategies within their respective marketing frameworks.

Previous attendees of this course include: Tenby Schools, Manulife Insurance, OSK Properties and many more. 

Course Programme:

• Social Media Overview
• Current marketplace
• Trends and latest developments
• Basic principles behind using Social Media
• Principles of Social Media
• Reciprocity and Sharing of information
• Conversations through Social Media
• Cultivating relationships through Social Media
• Delivering trust
• Importance of honesty and integrity
• Types of Social Media
• Communication forums
• Multimedia sharing
• Reviews, comments and opinions across all sectors
• Entertainment
• Concept of viral marketing
• Audiences for Social Media
• Demographics and statistics
• Driving factors
• Why Social Media Matters
• Understanding how it affects brands and businesses
• Dealing with negativity and crisis
• The cross company approach to social media
• Importance of quality content creation
• Frequency of updates
• Types of content and deployment techniques
• Understanding the network economy
• Case studies - good and bad examples
• Monitoring your brand’s presence
• Basic analysis techniques and tools
• Interpreting the results
• Benchmarking practices
• Ethics - the laws behind Social Media
• Best practices
• Creating a Social Media strategy for your brand

Abdul Awwal Mahmmod (Birmingham, UK): Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial batch of seven students who formed part of the innovative Multimedia degree program in the first ever such course offered by any educational establishment in the UK. Teesside University, based in the north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute, producing experts in the fields of computing and technology.

Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail, telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in a position where he can effectively expound the benefits and usage of the vast tools available to small and medium businesses, especiall social media marketing, search engine optimisation (SEO) and creative web design.