With over 1.2 billion users worldwide, chances are you are familiar with the Facebook social media platform but are probably not using its full potential when it comes to your organisation or business.
Our Facebook marketing training course takes a hands-on, practical approach, leading you through the stages of developing and implementing a business focussed Facebook marketing campaign. The training course also explains the strategic decisions you will need to take in order to harness the full capability of the world’s largest social network site.
This one day training course uses a combination of practical exercises, presentations and case studies, which by the end of the day will equip you with the skills and knowledge required to excel at running successful Facebook marketing campaigns for any industry or sector. By learning the specific business elements provided by Facebook, you will learn the distinct advantages that this social media platform can provide you with.
Previous attendees of this course include: Invest Selangor, Zaluvida, Fraser Place Hotels and many more.
- How are individuals using Facebook
- What does Facebook have to offer for businesses?
- What are features such as Profiles, Places, Groups and Pages?
- What is Facebook good for and not good for?
- The Timeline and Ticker
- Scheduling posting plans
- Adding milestones, events and offers
- Advantages and challenges
- Adding ‘Share’ and ‘Like’ buttons on your own website
- Comment functions
- How to set up a page
- Selecting a page name
- Performing keyword research
- Using pictures for profiles and cover photos
- Facebook address
- How to bring in content from an external sources
- What does a ‘Like’ really mean?
- What are Facebook apps and what’s possible?
- Top tips on what to do and what to avoid
- What can be measured and monitored?
- Measurement tools
- Measuring success beyond your Facebook Page and ‘Likes
Abdul Awwal Mahmmod (Birmingham, UK): Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial batch of seven students who formed part of the innovative Multimedia degree program in the first ever such course offered by any educational establishment in the UK. Teesside University, based in the north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute, producing experts in the fields of computing and technology.
Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail, telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in a position where he can effectively expound the benefits and usage of the vast tools available to small and medium businesses, especiall social media marketing, search engine optimisation (SEO) and creative web design.
With over 15 years experience conducting a wide range of courses, seminars, workshops and direct consultations within the fields of ICT, Digital Media, Marketing and Branding, Effective Online Presence and Social Media Utilisation, Charles Mann has created for itself a reputation among clients located across a broad global spectrum covering the United Kingdom, Saudi Arabia, United Arab Emirates, Brunei, Vietnam, Bhutan, Malaysia and Singapore.
Charles Mann has been operating and providing effective consultancy since 1996, the very formative period of mass take-up of the world wide web and online digital use by both commercial organisations as well as consumers. With its origins in the UK, Charles Mann has always been at the forefront of analysing and studying emerging technologies, and therefore passing on critical knowledge to small and medium sized businesses and organisations, equipping them with skills and understanding to further enhance their respective setups. ...