HRDF FUNDED -Linkedin For Business Essential Training

Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Also learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.

Topics include:

• Understanding company pages and profiles
• Knowing and finding your audience
• Using the Who's Viewed Your Profile and You Recently Visited tools
• Tagging and sharing content
• Creating a message campaign
• Building a dynamic company page
• Creating engaging updates
• Marketing your LinkedIn page
• Recruiting with LinkedIn
• Understanding LinkedIn adoptions
• Budgeting strategies for Sponsored Updates
• Targeting text ads
• Targeting new audiences

HRDF SBL Claimable for Employers Registered with HRDF
For more information regarding this course please visit:
https://www.tertiarycourses.com.my/linkedin-for-business-training-malaysia.html

Module 1: Introduction to Social Media

Module 2: Overview of LinkedIn Platform

• What is LinkedIn
• Types of LinkedIn Membership
• Introduction to new LinkedIn interface

Module 3: Define Target Audience Using Buyer Personas

Module 4: Creating an All Star Profile

• Introduction to profile strength rating
• Building an All Star Profile

Module 5: Increase Social Selling Index Score

• Introduction to Social Selling Index
• How to improve your Social Selling Index score

Module 6: How to build a power network for sales and recruitment

• Boolean search operators and search syntax
• LinkedIn Field Commands

Module 7: LinkedIn Company Page vs LinkedIn Group

• Introduction to Company Page and Group
• Creating LinkedIn Group
• Creating LinkedIn Page
• Measuring your LinkedIn activities

Module 8: LinkedIn Advertising

• Creating LinkedIn Ad Campaign
• LinkedIn Ad Reporting

Module 9: Recruitment with LinkedIn

Module 10: Master Content Marketing on LinkedIn

Module 11: Advanced LinkedIn Tips & Tricks

In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Jerome Tan Lee Liang is the founder of Bike Bear Sdn Bhd, a digital agency that provides web design, ecommerce, mobile apps & online marketing services. He graduated from Taylor's University in 2011 Multimedia and founded the company in 2010. His company has provided web services to the likes of Greenpacket.com, Shell, Universal Music Studios, Tropicana Medical Centre, Reapfield to name a few.

Wee Yam Chuan have been involved in software development, web development and internet marketing for the last 15 years. He had sold more than 1 million ringgit worth of products as an Amazon Affiliate in 10 months as a part time hobby.

His love for all things complex as well as all things simple with an appreciation of the universe being what it is... would go well along with an aromatic cup of coffee and a conversation laden with humor and wit.