Digital Marketing Evening Part-Time Course

INTRODUCTION

With the rapid shift of advertising from traditional media to online platforms, it is becoming vital for marketers to be well-versed in digital marketing strategies. This course will provide a solid foundation in the key concepts, methodologies and tools of digital marketing that are perpetually evolving.

WHO SHOULD ATTEND

• Aspiring marketers and current marketers who require an overview of digital marketing.
• Advertising professionals who want to strengthen their foundational knowledge of digital marketing.
• Small-business owners, entrepreneurs, brand managers and people in similar roles who want their company to gain substantial online presence.
• For anyone who is interested to update themselves and stay relevant in this digital age.

LEARNING OUTCOMES

Upon completion of this course, participants will:

• Have deeper knowledge in the concepts of digital marketing.
• Understand the advantages of utilising the various channels of digital marketing for business.

ABOUT THE TRAINERS

Ryan Abhisheik Victor

Data Wizard at FLEXIROAM

Ryan began his career in online marketing at Stephen Pierce International. There, he enabled clients to start-up online businesses. With his valuable experience in online marketing, he moved temporarily to India and started 2 businesses based on online marketing.

Upon returning to Malaysia, he further built his experience through Search Engine Optimization consulting for a brands including Prescott Hotel. He takes pride in increasing monthly traffic by 100% in a span of 1 year (Prescott).

He then started off his own agency called Loud Zebra Digital, working with start-ups to help them get full understanding of online marketing before spending any money on online advertising. One of the brands he worked with was HH Choo where he guided them in getting their branding right and using Facebook marketing the right way.

Ryan is very passionate about data and that had landed him on a contract job for Samsung to be their social media analyst.

After a total of 9 years working with notable brands in online marketing, Ryan now has joined the leading global mobile network provider, FLEXIROAM.

Daryll Tan

Co-Founder of OpenMinds Resources

Daryll ventured into establishing his own talent management and video marketing business at the age of 21. He then merged his company and is now the Co-Founder of OpenMinds™ Resources; together with his partners, growing the company’s valuation to USD3Million in 4 years.

Specialising in creative marketing and ideation, he serves wholeheartedly to manage client relationships, consult industry leaders on social media positioning, oversee strategic digital solutions to solve business problems and to engage the intended target audience; building brands as a result.

He is also heavily involved in startup development where he offers strategic business advice and solutions to budding entrepreneurs. His role also revolves around entrepreneurship, partnership development and social media consultation. He has consulted high profile brands like CIMB Group, Celcom, Sunway, Nestlé, KyoChon, Encorp Berhad and many more.

Daryll is very passionate about building businesses and, most importantly, entrepreneurs that will relentlessly persevere for a good cause.