HRDF Course-Full Google Analytics Training

In this 2 days Google Analytics training course, the topics will cover from the basic fundamentals to the advanced techniques on using Google Analytics to analyse the performance of your digital marketing channels, visitor segmentation and their digital journey. This course focuses on using real-life business examples and hands-on practical exercises to guide you in understanding how web analytics can serve as a powerful insights tool for digital businesses.

Objectives:

• Improve individual’s proficiencies in Google Analytics, and assists them in making better well-informed decisions
• Encourage individuals to analyse analytics data and derive actionables from insights

Topics include:

• Introduction to Google Analytics
• Web Analytics Comparison: Page Tagging  v.s. Log File Analysis
• Limitations of Google Analytics
• Setting up Google Analytics Account, Property & Views
• How Google Analytics count session visits?
• Common use of referral exclusion
• Linking Google AdWords, Google Search Console with Google Analytics
• Creating conversion goals
• Creating custom channel groupings
• Tracking campaign performance
• Measure website page load performance
• Create event tracking
• Setting up ecommerce tracking & enhanced ecommerce
• Use of filters, segments, content groups, custom reports, custom dimensions, custom metrics,
• Understanding attribution model – how Google Analytics assign credit for conversion goals to marketing channels
• Use of Content Experiments to conduct simple A/B testing
• Use customer segments as remarketing audience list for Google AdWords
• Create tags in Google Tag Manager to fire off on your website

Module 1: Introduction to Google Analytics

• What is Google Analytics?
• Page Tagging (cookies) vs. Log File Analysis
• Limitations of Google Analytics
• Basic Terminology
• Setup Google Analytics Account
• Installing Tracking Code
• Explore Admin Settings
• Setup Goals in Admin Settings
• Setup Google Search Console & Google AdWords
• Explore Report Interface

Module 2: Audience Reports

• Demographics Report
• Geographical Report
• Behavior Report
• Technology Report
• Mobile Report

Module 3 Acquisitions Reports

• Channel Report
• Source/Medium Report
• Referrals Report
• AdWords Reports
• Search Console Reports
• Social Reports
• Campaigns Reports
  • All Campaign Report
  • Paid Keywords Report
  • Organic Keywords Report

Module 4 Behavior Reports

• Site Content Reports
• Site Speed Reports
• Site Search Reports
• Events Tracking & Reports

Module 5: Conversion Reports

• Goals & Conversions
• Goals Report

Module 6: Real Time Reports & Dashboard

Module 7: Advanced Report Setup

• Segments
• Content Groupings & Content Group
• Custom Dimensions & Metrics
• Custom Reports
• Filters

 Module 8: Ecommerce Tracking

• Ecommerce Tracking
• Enhanced Ecommerce

 Module 9: Analysing User Journey

• User Flow Report
• User Explorer Report

 Module 10: Analysing Performance of Digital Marketing Channels

• Attribution Model
• Multi-Channel Funnel (MCF) Reports
• Content Experiments

Module 11: Integrating with Google AdWords & Google Tag Manager

• Setup Remarketing Audiences for Google AdWords
• Google Tag Manager

In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.