HRDF Funded Course - Google Analytics Essential Training

In Google Analytics Essential Training covers from basic to advanced level on how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

This course also show you how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. In addition, this course will sow to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. 

Topics include:

• Setting up an account
• Installing tracking code on a site
• Reading the dashboard and understanding high-level metrics
• Understanding how visitors use and navigate web site content
• Analyzing visitor and traffic source reports
• Tracking AdWords and other marketing campaigns
• Planning and configuring goals
• Utilizing segmentation for deeper analysis
• Understanding the raw data and how it's collected
• Selecting and comparing date ranges
• Using flow visualization to see how visitors navigate through a site
• Identifying slow-performing pages
• Performing real-time analysis
• Using annotations and other best practices
• Configuring and analyzing internal site search
• Determining the best report view to use
• Navigating reports with tabs
• Cleaning up data with inline filters
• Sharing data and reports
• Setting up a Google Analytics account for multiple users
• Working with the WordPress CMS plugin
• Using custom and advanced filters
• Debugging and troubleshooting Google Analytics
• Using the advanced Tag Assistant
• Setting up advanced segments: custom, user, and sequenced segments
• Avoiding segmentation pitfalls
• Generating better reports and insights from Google Analytics
• Importing custom data

Module 1 Getting Started

• Setup Google Analytics
• Installing Tracking Code
• Interface of Google Analytics Admin Page
• Configure Google Analytics Admin Page
• Dashboard Customization
• Definitions

Module 2 Audience Report

• Overview
• Demographics Report
• Geographics Report
• Behavior Report
• Technology Report

Module 3 Acquisitions Reports

• Overview
• Channel Report
• Source/Medium Report
• Referral Report
• Social Report
• SEO Report

Module 4 Behavior Reports

• Overview
• Behavior View Report
• Site Content Report
• Content Drilldown Report
• Landing Page Report
• Exit Pages Report
• Site Speed Report
• Page Timing Report

Module 5 Conversion Reports

• Goals and Conversion
• Goals setup in Admin
• Goals Report 
• Goal URL Report
• Funnel Visualization Report
• Goal Flow Report

Module 6 Real Time Reports

• Real Time Report
• Location Report
• Traffic Sources Report
• Page Report
• Goal Report

Module 7 . Structure and Hierarchy

• Configure an account
• Get started with user management
• User management best practices

Module 8. Install and Configure Google Analytics with Wordpress

• Working with the WordPress CMS plugin
• Introduction to filters
• Custom filters
• Advanced filters

Module 9 . Debug and Troubleshoot

• How Google Analytics works
• Debugging and troubleshooting basics
• Inspecting a TMS-based install
• Advanced Tag Assistant
• Why are there more users than sessions?

Module 10. Advanced Segments

• Advanced segment basics
• Create custom segments
• Clean data and identify big spenders in custom segments
• When to use filters vs. segments
• Segment visitors: User segments
• Segment visitors: Sequenced segments

Module 11. Segmentation Pitfalls

• Segmentation pitfalls: Users vs. sessions
• Segmentation pitfalls: Mixing user and session elements
• Segmentation pitfalls: Sequences

Module 12. Advanced Reporting and Insights

• Enable demographics and interest reports
• Understanding visitor demographics
• Understanding visitor interests
• Cohort analysis via advanced segments
• Create a custom report in under a minute
• Calculated metrics

Module 13. Custom Data

• Custom dimensions: Personalize data
• Import custom data
• Import data using query string parameters