HRDF Course- Google AdWords Essential

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords.This course will show you how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Topics include:

• Understanding Quality Score and the auction system
• Setting realistic expectations for your AdWords campaigns
• Creating an AdWords account
• Researching keywords with the Keyword Planner tool
• Setting campaign budgets and bidding
• Writing great ad headlines and copy
• Using ad groups
• Creating and exporting reports
• Measuring ROI
• Setting up Google Analytics for conversion tracking
• Optimizing ads
• Adjusting bids
• Creating a remarketing campaign
• Using ad extensions

Module 1: Introduction to Google AdWords

• Google AdWords Account Structure
• Ad Auction & Ranking Performance
• Setup Google AdWords Account
• Setup Billing & Payment
• Grant User Account Access Levels
• Setup Conversion Action

Module 2: Google AdWords Interface

• Dashboard
• Campaigns Overview Section
• Opportunities Section
• Reports Section
• Change History
• Campaign Groups
• Shared Library

Module 3: Keyword Research

• Search Intent
• Match Types
• Use of Google AdWords Keyword Planner

Module 4: Search Ads

• Create Search Ad Campaigns
• Create Search Ad Groups
• Set Keyword Targeting
• Create Search Ads
• Setup Final URLs

Module 5: Ad Extensions

• Sitelink Extension
• Callout Extension
• Structured Snippets Extension
• Call Extension
• Message Extension
• Location Extension
• Affiliate Location Extension
• Price Extension
• Review Extension
• App Extension

Module 6: Dynamic Search Ads

• Create Dynamic Search Ad Campaigns
• Create Dynamic Search Ad Groups
• Create Dynamic Search Ads
• Setup Auto Target Settings
• Setup Page Feed

Module 7: Display Ads

• Create Display Ad Campaigns
• Create Display Ad Groups
• Display Ad Types
• Setup Display Network Targeting

In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.