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Certified Professional Strategic Marketer

Training by Transcend Management Consulting

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Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

Outline

Day One

Purpose and corporate positioning of marketing

Consumer segmentation, targeting and positioning

Day Two

Strategic models

Introduction to 4Ps

Day Three

Designing Market-Driven Strategies

Market-Driven Programme Development

New product development and innovation

Day Four

Promoting to the consumer

Implementing and Managing Market-Driven Strategies

Comprehensive Cases

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ABOUT US

We are an established advisory firm in Systems Assurance and Regulatory Compliance. Specialize in helping our clients to institutionalize simple, effective and integrated system which TRANSCEND the conventional functional boundaries, by bringing peoples and processes together.

System Assurance

A good system assures the consistency of the resulting products and services. We customize, adopt and integrate international recognized standards based Management Systems into the existing operating model and organizational context of our clients.

Regulatory Compliance

Products related regulatory has becoming the new challenge for placing a product in the global market. We provide valuable supports for organizations to compliance with the essential safety and performance requirements for the intended uses of their products.

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Financial Management Marketing & Advertising