HRDF Funded Course - Facebook Marketing & Advertising Training

Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.

The trainer will show you you through the basics of setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network

Topics include:

• Understanding Facebook ad types
• Setting up an advertising account with Facebook
• Identifying and targeting your primary audience
• Choosing a budget
• Writing Facebook ads
• Boosting page posts
• Creating and scheduling reports
• Improving ad performance
• Understanding Facebook's ad policies

• Module 1. Introduction to Social Media
• Module 2. Facebook Page
• Module 3. Facebook Group
• Module 4. What is Great Content?
• Module 5. What is Great Creative?
• Module 6. Facebook Marketing Fundamentals
• Module 7. Type of Facebook Ads
• Module 8. Facebook Ad Set Up
• Module 9. Advertising Metrics
• Module 10. Facebook Ads Manager
• Module 11. Facebook Power Editor
• Module 12. Case Studies