HRDF Course-Advanced Facebook Advertising Training

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.

If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.

Topics include:

• Using the Power Editor
• Managing ads and campaigns in bulk
• Bulk uploading ad images
• Managing pages
• Creating custom audiences
• Duplicating ads
• Using conversion pixels
• Setting up roles and permissions in Facebook Business Manager
• Retargeting ads
• Conducting A/B tests on Facebook ads

Module 1 . How to Use Facebook Power Editor

• What is Power Editor?
• How to navigate Power Editor

Module 2. How to Manage Ads and Campaigns with Power Editor

• Structure of advertisements
• How to create ads and campaigns
• Manage ads and campaigns in bulk
• Manage campaigns in bulk with Excel
• How to bulk upload ad images
• How to organize campaigns
• Understand bid nuances

Module 3. Manage Pages with Power Editor

• Published and unpublished page posts

Module 4. How to Work with Custom Audiences

• Custom audiences in Ads Manager
• Custom audiences with web traffic
• Create a lookalike audience
• Use custom audiences in ads

Module 11. Advanced Power Editor Features

• Create duplicate ads with different targeting
• Create duplicate ads with different images
• Move ads between accounts

Module 11. How to Use the Facebook Pixel

• How to create the Facebook pixel
• How to use the Facebook pixel with Google Tag Manager
• How to optimize for conversions

Module 5 . Facebook Business Manager

• How to set up your business on Facebook
• How to navigate Business Manager
• How to set up roles and permissions

Module 6. Facebook Retargeting

• How to retarget on Facebook
• How to use a third-party retargeting platform
• Overview of Facebook Marketing Partners

Module 7. Advanced Advertising Tips

• A/B testing on Facebook
• Lead generation techniques

In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.