HRDF Funded Course -Facebook Marketing & Advertising Training

Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.

The trainer will show you through the basics of setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network

Topics include:

• Understanding Facebook ad types
• Setting up an advertising account with Facebook
• Identifying and targeting your primary audience
• Choosing a budget
• Writing Facebook ads
• Boosting page posts
• Creating and scheduling reports
• Improving ad performance
• Understanding Facebook's ad policies

HRDF SBL Claimable for Employers Registered with HRDF
For more information regarding this course please visit:
https://www.tertiarycourses.com.my/facebook-marketing-advertising-training-malaysia.html

Module 1: Introduction to Social Media

• Overview of Social Media
• 10 Benefits of using Social Media

Module 2: Define Target Audience Using Buyer Personas

• Introduction to Buyer Personas
• Creation of Buyer Personas

Module 3: Facebook Page and Facebook Group

• Introduction to Facebook Fan Page
• Introduction to Facebook Group

Module 4: Building a Facebook Fan Page

• Fan Page Creation

Module 5: Facebook Marketing Fundamentals

• Introduction to different Ad tools
• Advertising Campaign Structure
• Types of Facebook Ads and Placements
• Facebook Ads Policy

Module 6: Understanding Key Advertising Metrics

• Introduction to Key Metrics and Terminologies

Module 7: Facebook Ad Set Up

• Setting Up the Ad Manager
• Creating an Ad Campaign
• Managing Facebook Ads

Module 8: Other Facebook Advertising Options

• Using Different Advertising Options based on Objective

Module 9: Facebook Pixel for Remarketing

• Introduction to Remarketing and Facebook Pixel
• Custom Audiences

Module 10: Formulate Facebook Marketing Strategies

• Steps to Craft Winning Marketing Strategies
• Using Analytics Data to Evaluate Performance

Module 11: Leveraging on Facebook Publishing Tool

• Using Publishing Tool to Increase Productivity

Module 12: Driving Engagement with Great Content

• Content Best Practices
• Integrating Creative Elements into Ads

In digital marketing especially in social media space, Elton Kuah has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He has served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is a premier learning centre for adults.

Elton Kuah is a member of Matrade Malaysia, the government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, a signature program of Barack Obama under economic empowerment.