HRDF Course- Full Facebook Marketing & Advertising Training

This is a full 2 days comprehensive training on Facebook Marketing and Advertisigng.

Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.

Topics include:

• Understanding Facebook ad types
• Setting up an advertising account with Facebook
• Identifying and targeting your primary audience
• Choosing a budget
• Writing Facebook ads
• Boosting page posts
• Creating and scheduling reports
• Improving ad performance
• Understanding Facebook's ad policies
• Using the Power Editor
• Managing ads and campaigns in bulk
• Bulk uploading ad images
• Managing pages
• Creating custom audiences
• Duplicating ads
• Using conversion pixels
• Setting up roles and permissions in Facebook Business Manager
• Retargeting ads
• Conducting A/B tests on Facebook ads

Module 1: Introduction to Social Media

• Overview of Social Media
• 10 Benefits of using Social Media

Module 2: Define Target Audience Using Buyer Personas

• Introduction to Buyer Personas
• Creation of Buyer Personas

Module 3: Facebook Page and Facebook Group

• Introduction to Facebook Fan Page
• Introduction to Facebook Group

Module 4: Building a Facebook Fan Page

• Fan Page Creation

Module 5: Facebook Marketing Fundamentals

• Introduction to different Ad tools
• Advertising Campaign Structure
• Types of Facebook Ads and Placements
• Facebook Ads Policy

Module 6: Understanding Key Advertising Metrics

• Introduction to Key Metrics and Terminologies

Module 7: Facebook Ad Set Up

• Setting Up the Ad Manager
• Creating an Ad Campaign
• Managing Facebook Ads

Module 8: Other Facebook Advertising Options

• Using Different Advertising Options based on Objective

Module 9: Facebook Pixel for Remarketing

• Introduction to Remarketing and Facebook Pixel
• Custom Audiences

Module 10: Formulate Facebook Marketing Strategies

• Steps to Craft Winning Marketing Strategies
• Using Analytics Data to Evaluate Performance

Module 11: Leveraging on Facebook Publishing Tool

• Using Publishing Tool to Increase Productivity

Module 12: Driving Engagement with Great Content

• Content Best Practices
• Integrating Creative Elements into Ads

Module 13 . How to Use Facebook Power Editor

• What is Power Editor?
• How to navigate Power Editor

Module 14. How to Manage Ads and Campaigns with Power Editor

• Structure of advertisements
• How to create ads and campaigns
• Manage ads and campaigns in bulk
• Manage campaigns in bulk with Excel
• How to bulk upload ad images
• How to organize campaigns
• Understand bid nuances

Module 15. Manage Pages with Power Editor

• Published and unpublished page posts

Module 16. How to Work with Custom Audiences

• Custom audiences in Ads Manager
• Custom audiences with web traffic
• Create a lookalike audience
• Use custom audiences in ads

Module 17. Advanced Power Editor Features

• Create duplicate ads with different targeting
• Create duplicate ads with different images
• Move ads between accounts

Module 18. How to Use the Facebook Pixel

• How to create the Facebook pixel
• How to use the Facebook pixel with Google Tag Manager
• How to optimize for conversions

Module 19 . Facebook Business Manager

• How to set up your business on Facebook
• How to navigate Business Manager
• How to set up roles and permissions

Module 20. Facebook Retargeting

• How to retarget on Facebook
• How to use a third-party retargeting platform
• Overview of Facebook Marketing Partners

Module 21. Advanced Advertising Tips

• A/B testing on Facebook
• Lead generation techniques

In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.