Effective Marketing Workshop

OVERALL OBJECTIVES:

To develop and improve professional marketing skills in order to identify and attract the right people who want your product or service in preference to your competitor.  This is a practical, interactive, ‘hands-on’ course (with some fun activities thrown in!).

WHO SHOULD PARTICIPATE:

This course is aimed at owners, managers , marketing executives within an or anyone involved in marketing, whether or not they have had formal training in marketing.  Many new managers have also greatly benefited from this course since marketing skills are relevant to all levels of the organisation.The course is also useful for those wishing to update/refresh their skills.

COURSE CONTENT:

Introduction/objectives

• Marketing: The myths, the theories and the reality in the modern trading environment
• The models that adapt to deliver customers whatever your business
• Practical exercise: Importance of the most powerful Brand builder of all – trust
• Case study – marketing that works and the times it has gone wrong
• Why the approach which worked in the 70s, 80s, 90s is toxic in today's environment
• Why digital marketing is important for today marketing trend
• Practice session: Analysis of who is out there competing with you, right now
• How to build a practical, relevant and effective marketing plan.
• How to monitor marketing outcome or ROI